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We are glad to announce a $7.3 million round led by the EQT Ventures fund ("EQT Ventures"). Existing investor BlueYard also participated in the round. It's been an amazing journey since we started working on the Vectary six years ago. We can proudly say that Vectary became the most accessible browser-based 3D and AR platform, helping millions of creators get into the 3D design seamlessly and businesses to overcome these challenging times thanks to Augmented Reality on the web.
The increased network speeds now enable a wider range of applications for 3D/AR content, and in the upcoming years, we will see a fundamental shift in design. Configurable 3D assets and content for the 2D web, as well as VR/AR, will become increasingly commonplace. As a result of COVID-19, we've already seen a 300% increase in AR views as more businesses started showcasing their products in 3D and Augmented Reality.
While big technology players such as Microsoft, Facebook, and Apple are democratizing 3D content consumption, we believe that seamless 3D/AR content creation and sharing will be essential to mainstream adoption.
"3D will eventually outpace 2D. Understanding the shape, depth, and scale of objects is particularly important when choosing and purchasing products and soon having 3D content on a site will be as familiar as having a JPEG image is now. With more people now consuming content and working in virtual environments, giving designers the ability to create and share 3D/AR content has become increasingly important. Vectary's goal is to democratize the creation, sharing, and collaboration around 3D/AR content, and we're excited to have Ted Persson and the EQT Ventures team join us on the next stage of our journey. Having co-founded a number of successful digital agencies, Ted's experience and passion for design will be invaluable as we continue to develop our product and offering."
Michal Koor, CEO Vectary
Thank you for being a part of our journey!