Working with a local bakery, the aim was to create an immersive experience using the latest technology and tools. Having an interactive 3D configurator was the ideal solution.
The goal was to create a takeaway for visitors from the booth that they could engage with after the event, and ultimately lead them to a full retail experience.
The agency had only 2 weeks before the tradeshow to bring the idea to life. Therefore, the solution had to be implemented quickly.
The concept was initially presented using static 3D renders created in Blender. The file sizes were not suitable for online presentation.
With no time to hire a pro 3D developer for the project, the team had to find no-code solution that would do the job.
Vectary provided Memotics with onboarding training and consultation, enabling them to successfully deliver the configurator for the client on time and with the same real-time visual quality as the presented render. They implemented a multistep customizer with a floating UI for each part of the cake. At the end of the experience, users had the option to save an image to their camera roll or order the configured cake. The entire 3D cake configurator was embedded on the client’s website. Visitors to the booth could also scan the QR code and instantly open the whole experience on their mobile phones. The configurator was optimized for a mobile-first experience. The cake customizer was also presented on iPads as a sales tool for the booth staff explaining the artisan bakery’s products and services.
Features used the most:
