Motorcycle, bicycle and sports
KTM wanted to create visuals of their products that customers could interact with but struggled to find a platform that could be used for creation, feedback, and final marketing campaigns
The final design of the motorcycle had to be realistic and not just a stylized representation.
They needed to develop a 3D configurator that required no coding and could be easily embedded anywhere.
KTM used the Vectary platform as a single source for the complete project, which was essential in the creative process as feedback and input were needed from various KTM departments.
Vectary's interactions mode allowed KTM to create hotspots, color and material variations, and its unbranded viewer made it easy to embed the same file directly into the campaign webpage for the marketing campaign.
Additionally, Vectary's custom materials library, augmented reality functionality, and optimization features for file size reduction were all utilized.
23 days from concept, to model creation, to optimization and then to launch.
2,000 customized design submissions with a significant new audience reach.
KTM brought innovation (AR) and engagement (3D) confirming the brand positioning.