Most designers working at digital marketing and advertising agencies are coming across the same obstacle when having to convince their clients to try out 3D. To them, it often seems risky, complicated and with an unclear ROI. All the clients ask for the digital experience to be visually engaging at every touchpoint, but it is the task of the designers to dish up the ‘wow’ factor that will get them to move towards something new.
Here are a few suggestions on how to guide them along the path towards a 3D future.
In the first stage of the debrief, it is essential to establish what the client is trying to achieve and pinpoint the benefits of using 3D. This should go beyond product presentation, but toward the elevation of the whole brand. We usually observe three main categories of brands that are looking towards 3D with a specific benefit in mind:
Vectary was created in order to dispel the myth that 3D design is difficult and time consuming. The platform is set up in a way that already created models by the clients can be easily imported and then edited. However, if the designers are starting from scratch, the 3D modeling process is highly intuitive for most 3D designers, even the ones just starting out.
Here are additional examples of why designing with Vectary is fast and easy:
A 3D web embed example with Augmented Reality preview. All created in Vectary with no-code:
We know that AR will affect companies in every industry in the not so distant future. We know that it will transform how customers gather information, discover product benefits and make purchase decisions. We also know that companies that have not entered the 3D design space could become irrelevant in the next five years.
The ROI comes packed with statistics and facts. Latest statistics measure that;
And with all of the big players jumping into virtual retail, product configurators and Metaverse communities expanding, why would any brand want to be left behind?
We hope that this information will be useful the next time a new client comes along wishing for the moon, but not knowing how to put on the astronaut suit. Because, besides setting foot on Mars, the use of 3D design as a standard way of expression, will happen very, very soon.
Nina Romano, Head of Marketing at Vectary
Featured artist: Shane Griffin, Reinterpretations project.